20.72.010 Intent and purpose.
The objectives, justification, and basis for the various regulations relative to signs as contained in this chapter include, but are not limited to, the following:
A. To direct persons to various activities and enterprises in order to provide for public convenience.
B. To provide a responsible system of controls of signs, integrated within and a part of the comprehensive zoning plan set forth by this title and not as a distinct police power exercise separate and apart from the zoning power.
C. To encourage signs which are well designed.
D. To minimize overhead visual clutter.
E. To enhance the economic value of the community and each area thereof through the regulation of size, location, and illumination of signs.
F. To encourage signs which are compatible with adjacent land uses.
G. To reduce possible traffic and safety hazards.
H. To relate sign area and height to viewing distance and optical characteristics of the eye. (Ord. 690 § 4 (Exh. A), 2018).