Every person who sells or transfers the ownership of any bicycle shall report such sale or transfer to the director of finance and return to the director of finance, or such other person as may be designated by the council, the registration card issued to such person, together with the name and address of the person to whom such bicycle was sold or transferred, and such report shall be made and such registration card returned within 10 days after the date of such sale or transfer. The purchaser or transferee of such bicycle shall apply for a transfer within 10 days after such sale or transfer, and a new registration card shall be issued to him. (Ord. 396 § 1; Ord. 202 § 1. 2002 Code § 3-5.6).